LJ Mayorga

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I am a consultant and creative director.
I integrate design, experience and communication to realize valuable missions, ideas and products and achieve their greatest impact.

Canton of Zurich

An overarching experience fit for a responsible democracy

Her Game

Bridging football and culture for women and girls

White Box Gallery

Making the contemporary historic and the historic contemporary

Spotlight

Civic

Canton of Zurich

Public

Her Game

Culture

White Box Gallery

Together

Prolific interchange and co-creation at all levels and stages of projects, both internally and with liaisons lead the path to innovative approaches, delightful solutions, talent growth and robust partnerships.

Process

My work procedure is ideation, evolution, guidance, support and carry-out implementation.

Craft

Aesthetics fused with technical innovation, functionality and scalability are in the service of precision and intention.

Capabilities

Advisory
Advertising
Brand framework
Brand strategy
Briefs
Business and brand discernment
Campaigns
Editorial and publishing initiatives
Events and programming ideation
File naming and categorization
Illustration, symbols and icons
Launches
Marketing and design integration
Presentations and decks
Toolkits, templates, assets and rollout
Vendor engagement, selection and cooperation
Visual and messaging identity

Experience
Research
Digital and spatial architectural analysis
Roadmapping
Concepts and prototypes
Implementation systems
3D modeling
Motion
Videography and editing
Sound composing
Engineering and development liaison

Methods
3D Modeling
Animation
Broadcast
Casting
Coding
Composing
Copywriting
Editing
Editorials
Features, movies and shorts
File naming and categorization
Graphic Design
Illustration, symbols and icons
Live events
Management
Photography
Pitch preparation
Radio and podcasting
Recording
Recruitment
Scouting
Script writing
Set design
Staging
Streaming
TV

Work

Arts and culture

Agency: OCD, Office for Culture and Design

A multi-phase and multi-stakeholder comprehensive digital brand, program and platform aimed at bringing together the disparate and extensive governmental services of the Swiss canton’s multiple directorates while enhancing and deepening public’s engagement and trust.

Brand framework, strategy and discernment, development and engineering, presentations and decks, newsletters strategy, design and integration, toolkits and templates, typography, vendor engagement, video direction, visual and messaging identity.

Redrawn city coat of arms and flag

Mobile website, typographic and color systems

Desktop website

Email campaign

Accent color scheme

Charts and graphs color scheme

Secondary color scheme

Soft and light color scheme

Greys and muted color scheme

Arts and culture

Agency: OCD, Office for Culture and Design

A gallery with prestigious public programs and reputable artist representation extending across four gallery spaces in London, Hong Kong, Paris and New York. With the goal of building a digital-first brand equivalent to these programs and to also promote open access to its public and to fold-in a younger and more geographically diverse group of collectors and curators, a robust digital toolkit and carry-out framework for its application and adoption was developed. Operating as content and media conductor, the renovated brand has set the gallery as a leader in the industry.

Brand framework and strategy, business and brand discernment, digital and print editorial and publishing, digitla marketing integration, presentations and decks, toolkits and templates, typography, vendor engagement, video direction, visual and messaging identity.

Exhibition catalogs

Invitations

Website

Exhibition collateral

Stationary set

Invitations

Identity guidelines

Shorts

Society

Agency: OCD, Office for Culture and Design

Putting the spotlight on women and girls football players in the city of Zurich, Her Game is the result of overlapping a civic engagement program, a cultural and sports publishing platform and a digital bulletin committed to diversify football culture and elevate enthusiasm for the sport.

Brand framework, strategy and discernment, development and engineering, presentations and decks, editorial and publishing, illustration, newsletters strategy, design and integration, photography commissioning, toolkits and templates, typography, vendor engagement, visual, social and messaging identity.

Initiative and program logo and ID card

Desktop website, typographic and color system

Mobile website

Program publication

Consumer goods

Agency: OCD, Office for Culture and Design

A specialized Nordic craft brewery with a sparkling, sharp and vibrant brand and unique packaging design range.

Similar to the very finely curated brews that 0/0 Brewery is known for, distinctive and sometimes humorous artistic collaborations became integral to identity of the company and its products reflected on their bottle and canisters designs, labels and caps to the brewery’s social media, website and advertisements.

Advertising, artistic collaboration, brand framework and strategy, business and brand discernment, editorial and publishing, illustrations, launch campaign, marketing integration, naming, packaging, presentations and decks, toolkits and templates, typography, vendor engagement, visual and messaging identity.